DMS supplies real time loyalty card issuing to Arpico

http://www.sundaytimes.lk/100815/BusinessTimes/bt20.html

Sri Lankan IT systems company Data Management Systems (DMS) recently said that it had supplied a desktop card issuance system, created by Datacard USA, that can, in less than five seconds, print up an Arpico Privilege loyalty card; a customer reward by the local retailer of the same name.

According to a statement by the IT company, the 33-year old DMS, along with long time supplier, financial and mobile SIM card manufacturer Datacard, control 80% of the Sri Lanka’s market in the financial card and secure ID personalisation sectors. Further, “Datacard solutions are used worldwide everyday to produce, personalise and deliver more than 10 million cards, personalise more than 4.7 million smart cards and personalise more than 25,000 passports in 14 countries”.

Meanwhile, the solution provided for Arpico Supercentres “personalises the loyalty card as and when issued”, showing customer details including name, customer number, validity period as well as other information.

Additionally it has been suggested that all cards will be produced at an in-store counter, “allowing customers to get their personalised loyalty card instantly”. Also, this product, which is indicated to be “tamper proof and difficult to reproduce by a third party”, offers “very low cost of production and [no] cost for delivery and postage as in the conventional method” while at the same time increases customer satisfaction due to no waiting time for loyalty cards.

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